Public Relations Writing

"The public is the only critic whose opinion is worth anything at all." Mark Twain

11/30/09 Comment on Beth’s Blog

Posted by normawoods on November 30, 2009

http://bagee.wordpress.com/2009/11/30/lets-go-year-round/#comment-48

 

Advertisements

Posted in 1 | Leave a Comment »

11/30/09 Send Girl Scout Cookies to the U.S. Military!

Posted by normawoods on November 30, 2009

I learned something new from the Girl Scouts this week — it’s called Gift of Caring, and it is a project that allows individuals to purchase Girl Scout Cookies for the purpose of donation to one of three community service organizations:

  • Local food bank
  • Red Cross
  • Military troops

Customers do not take receipt of the cookies; the council will coordinate the delivery to the organization(s) that the customer selects from the list for their local area. In addition, customers will receive a donation receipt for their order.

Did you know you can buy Girl Scout Cookies to send to active military personnel? Girl Scouts of Historic Georgia’s Cookies from Home sponsorship program is a great way for you to send a taste of home and your personal message of encouragement to troops serving overseas. Cookies from Home sponsorship is also a terrific alternative for those who want to support Girl Scouts without actually purchasing the cookies for themselves, and is ideal for companies and corporations. By purchasing an extra box or case of Girl Scout Cookies, you’re not only supporting military troops, but after the cost of the cookies, 100% of the proceeds stay in the community to support Girl Scouting!
Just another way the Girl Scouts are involved in our communities!

Posted in 1 | Leave a Comment »

11/18/09 Comment on Mackenzie’s blog

Posted by normawoods on November 18, 2009

http://mackenzieleighstratton.wordpress.com/2009/11/17/police-arrest-suspect-of-armed-robberies/#comment-51

Posted in 1 | Leave a Comment »

11/18/09 President Obama Signs Girl Scout Commemorative Coin Act

Posted by normawoods on November 18, 2009

Great news!  President Obama signed the bill at a ceremony at the White House on October 29 that included Connie L. Lindsey, GSUSA National Board Chair, Laurie Westley, Senior Vice President, Public Policy, Advocacy & the Research Institute, and girls from the Girl Scout Council in Washington, DC.

The  bill in the House of Representatives (H.R. 621), sponsored by U.S. Rep. Jack Kingston (R-GA), easily passed by a voice vote and with more than 300 cosponsors on October 15. A companion Senate bill (S. 451), sponsored by U.S. Sen. Susan Collins (R-ME), also passed unanimously on October 19.

The legislation directs the U.S. Mint to produce 350,000 silver coins. Ten dollars from the sale of each coin will go to GSUSA to help fund much-needed renovations at the Juliette Gordon Low Birthplace in Savannah, Georgia. The bill also calls for the Secretary of the Treasury, in collaboration with the GSUSA and the Commission of Fine Arts, to design the coin in a manner “emblematic of the centennial of Girl Scouts.” The coin will be minted and sold in 2013, marking the end of Girl Scouts’ yearlong centennial celebration and kicking off a new century of leadership and service to girls.   

 Today, Girl Scouts is the largest voluntary association for women and girls in the United States. More than 50 million women have been Girl Scouts, including 58 percent of the women in Congress.

The minting of the coin is only one of several events Girl Scouts has planned for its yearlong centennial celebration, including a National Community Action Project focused on girl leadership related to environmental issues, a Young Women’s World Forum, and a national gala event.

Posted in 1 | Leave a Comment »

Comment on Mackenzie’s blog

Posted by normawoods on November 9, 2009

http://mackenzieleighstratton.wordpress.com/2009/11/04/halloween-goes-from-fun-to-scary/#comment-45

Posted in 1 | Leave a Comment »

11/6/09 AT&T assists Girl Scouts with Technology Upgrades

Posted by normawoods on November 9, 2009

In February of 2008, a reorganization of the Girl Scout councils took place in Georgia.  The Girl Scouts of Historic Georgia was formed to combine the six Georgia Girl Scout councils outside Atlanta into one.

AT&T Inc. provided a $25,000 award that will enable the organization to integrate and centralize its technology systems and data. The newly formed Girl Scout council has used the grant to enhance the efficiency of its technology.  Upgrades to the leadership training program have been very beneficial, especially to volunteers and troop leaders.  It is so critical for non-profit organizations to have support from corporations.  AT&T has proven to be a valuable partner for the Girl Scouts!

 The Girl Scouts of Historic Georgia Inc., with corporate headquarters located in Macon, is comprised of the following Georgia councils: Girl Scouts, Central Savannah River Council; Girl Scouts of Concharty Council; Girl Scouts of Middle Georgia; Girl Scouts of Northeast Georgia; the Girl Scout Council of Savannah, Ga.; and Girl Scouts of Southwest.

More information about the AT&T grant can be found at the link below:

http://www.att.com/gen/press-room?pid=4800&cdvn=news&newsarticleid=25243

Posted in 1 | 2 Comments »

10/27/2009 Comment on Mackenzie’s Blog

Posted by normawoods on October 27, 2009

http://mackenzieleighstratton.wordpress.com/2009/10/26/gsu-finds-the-next-pres/#comment-40

 

Posted in 1 | Leave a Comment »

10/27/09 Girl Scout SWAPS

Posted by normawoods on October 27, 2009

SWAPS: Special Whatchamacallits Affectionally  Pinned Somewhere

SWAPS are a Girl Scout activity in which the girls trade homemade craft pins with each other as a way to promote friendship. A great time for a swap is right before an event or camping trip where there will be girls from other councils to trade with.

The SWAP tradition became very popular in the 1950’s and 1960’s when Girl Scouts gathered together for activities. The legacy continues today with the same outcome: When girls swap their pins, they make new friends, and that is what girl scouting is all about!

The pin can depict any object and can be made from any material. Pins fashioned from recyclable materials are especially popular.  There are very few restrictions, however, the pin should tell something about the girl or their troop. Many girls even include their address or email information with the pin so that they can correspond with one another.  A lot of the homemade pins represent the girl’s country, community, or council. This creative activity is a fun opportunity for Girl Scouts that allows them to building lasting friendships.

More information about SWAPS can be found at the Girl Scout organization’s website:

http://www.girlscouts.org/program/gs_central/swaps/

Examples of various homemade SWAP pins can be viewed at the following website:

http://www.gsswaps.net/

Posted in 1 | Leave a Comment »

10/22/2009 Comment on Mackenzie’s blog

Posted by normawoods on October 22, 2009

http://mackenzieleighstratton.wordpress.com/2009/10/21/a-favorite-tradition-lost/#comment-38

Posted in 1 | Leave a Comment »

10/22/2009 Girl Scouts host food drive

Posted by normawoods on October 22, 2009

Girl scout troops through our area are taking part in food drives to help those in need.  Food drives are a wonderful way to give back to the community and these girls work hard to lend help in many ways.  Many of their volunteer efforts are behind-the-scenes, but for this venture, they received alot of visibility. As unfortunate as it is, many folks are unemployed or layed off and are going through very difficult times.  They depend on the free food they can obtain from food banks, so this is a very important community service effort.

The Girl Scouts in Swainsboro spent last Saturday morning packing meals and organizing the shelves at the Emanuel Food Pantry. They’re trying to log 500 hours of community service by the end of the year.

All the girls scouts in the area are trying to get one hundred thousand service hours by March 2012.  In helping with this project, the Emanuel Girl Scouts volunteer teamwork is counting towards the council’s goal.  As they are learning, ’tis far better to give than to receive!

Posted in 1 | Leave a Comment »

10/13/09 Comment on Mackenzie’s Blog -The Fair

Posted by normawoods on October 13, 2009

http://mackenzieleighstratton.wordpress.com/2009/10/12/statesboro-fair-is-back/#comment-33

Posted in 1 | Leave a Comment »

10/13/09 Girl Scouts-Dove Partnership Builds Self-Esteem

Posted by normawoods on October 13, 2009

     Developing a strong sense of self is one of the greatest benefits of participating in Girl Scouts.  Girl Scouting emphasizes courage, character and confidence, all of which are important attributes, especially for girls since they tend to be more reserved with regard to self-esteem.  These factors, plus many more that are developed through the scouting program, create exposure for the girls to a myriad of experiences and activities that teach them important life lessons.  These skills prepare them to become mature, responsible and well-rounded adult women.

In 2002, Girl Scouts teamed up with Dove to create the uniquely ME! THE GIRL SCOUT/DOVE SELF-ESTEEM PROGRAM, designed to foster self-esteem in girls, ages 8-17. This program has received positive results for helping girls feel better about themselves so that they are better prepared to deal with the many challenges they will encounter.   Of course, we all know what it’s like to wish for what we don’t have (i.e. if our hair is straight, we want curly hair; if we’re blonde, we want to be brunette or redheaded, the tall want to be short and vice-versa). 

     Recently on Facebook a video has been circulating of a model who goes in “plain Jane” and by the time they style her, digitally alter her neck, brows, cheeks, etc. and air brush the photo for the billboard, you hardly recognize her. We all need to remember that we are uniquely beautiful just as God created us.

     The importance of this program with Dove, however, lies with the fact that no matter what our physical body looks like, it’s who we are “inside” that really counts.  The Girl Scout organization should be proud of  their partnership in this wonderful program. In the long run, it benefits everyone when girls grow up to be mentally, physically and psychologically healthy.

You can read more about the uniquely ME! THE GIRL SCOUT/DOVE SELF-ESTEEM PROGRAM at the link below:

http://www.girlscouts.org/program/program_opportunities/leadership/uniquelyme.asp

Posted in 1 | 2 Comments »

10/7/09 Comment on Mackenzie’s Blog

Posted by normawoods on October 7, 2009

http://mackenzieleighstratton.wordpress.com/2009/10/06/crime-frightens-gsu-campus/#comment-28

Posted in 1 | Leave a Comment »

10/7/09 Girl Scout Community Service: 100,000 hours by 100th Anniversary

Posted by normawoods on October 7, 2009

The Girl Scouts organization will celebrate 100 years in March, 2012.  To commemorate this special milestone, each council has been challenged to complete 100,000 hours of community service by the 100th anniversary.  The Girl Scouts of Historic Georgia have already earned 12,753 hours and are confident that they will reach their goal. Many are making blankets and pillowcases for area hospitals; others are volunteering at nursing homes and senior citizen centers.  Older members are even working with Habitat for Humanity and the Humane Society.  It is evident that alot of good will come from the Girl Scout’s efforts.

Engaging in civic responsibility and community service has always been a part of the Girl Scout’s mission.  It is through these endeavors that young girls learn “courage, confidence and character,” which are words in their descriptive tagline.  You can read more about their progress at:  http://www.gshg.org/index.php/Programs-for-Girls/communityservice.html

Volunteerism isn’t restricted to Scouting.  Here in Statesboro, you can volunteer in many ways.  One vital group is Hands on Southeast Georgia:  http://www.handsonsega.org/.  This is a great way to make a difference in our community.  It doesn’t cost a thing, but the rewards are priceless!

Posted in 1 | Leave a Comment »

10/1/09 Comment on Mackenzie’s Blog

Posted by normawoods on October 1, 2009

http://mackenzieleighstratton.wordpress.com/2009/09/28/4000-dollars-raised-for-womens-shelter/#comment-24

Posted in 1 | Leave a Comment »

10/1/09 Girl Scouts Need Volunteers!

Posted by normawoods on October 1, 2009

This blog entry is dedicated to a conversation I had earlier this week with Deadre Hadden, the community liaison for the Emanuel county Girl Scouts.  This group has just started back after almost a decade of inactivity in our community and so I attended the first meeting of the Daisy troop in Twin City on Monday.  Daisy is the first level of Girl Scouts for girls in Kindergarten and first grade.  These young scouts were literally bouncing with an infectious excitement that rekindled good memories of my former scouting days. I made a statement to Deadre saying that it was a shame that more girls were not involved.  She responded sadly saying that there was an overwhelming response for Girl Scout members but she had to restrict the troop sizes because of a lack of volunteers.  I was stunned – what could be more engaging than being a mentor for young girls? Regardless of whether it is a mother, grandmother, aunt, sister or an interested woman who wants to make a difference, there is so much to gain through volunteer work with this worthy organization.  She and I talked further about obstacles and then devised some strategies to attract additional volunteers.  Even if one doesn’t want to work directly as a leader, there are many other areas of scouting that need help indirectly doing behind-the-scenes work. 

Please read more about volunteer opportunities at the Girl Scouts website below.  http://www.girlscouts.org/for_adults/volunteering/ways_to_volunteer.asp

As I assist with marketing efforts for this group, I will make a concerted effort to recruit Girl Scout volunteers. For the benefit of so many young girls in Emanuel county, wish me luck!

Posted in 1 | 2 Comments »

9/23/09 Comment on Mackenzie’s Blog

Posted by normawoods on September 23, 2009

http://mackenzieleighstratton.wordpress.com/2009/09/22/1-2-million-raised-for-georgia-southern/#comment-13

Posted in 1 | Leave a Comment »

9/23/09 Support Commemorative Coin Act for Girl Scouts

Posted by normawoods on September 23, 2009

Your urgent help is needed! The Girl Scout organization will be celebrating 100 years in 2012 and they need everyone’s help in advocating an Act (S. 451) that will be presented to the 111th U.S. Congress in January, 2010.  The Act, if passed, will allow the production of 350,000 Commemorative Girl Scout coins through the U.S. Mint.  Girl Scouting has had a positive impact on the lives of many women, young and old, and it is deserving of this recognition.

Since Congress only approves two new coins a year, the Girl Scouts need your help in this endeavor.  Our two Georgia Senators are Saxby Chambliss and Johnny Isakson.  Please take a few moments to e-mail Sen. Chambliss and Sen. Isakson and encourage them to support the Girl Scout Commemorative Coin Act.  Please encourage others to respond to this information, as well.

Contact Senator Saxby Chambliss and Senator Johnny Isakson directly via the link below by clicking on the “Senators” tab above Gov. Perdue’s photo.  The Girl Scouts have provided all relevant information; all you have to do is send the prepared e-mail request unless you want to send a personally prepared correspondence. 

http://www.girlscouts4girls.org/girlscouts/dbq/officials/

Additional information can be found on the Girl Scouts webpage at the following link:

http://www.girlscouts4girls.org/girlscouts/issues/alert/?alertid=11755936&PROCESS=Take+Action

Thanks for your help!

Posted in 1 | Leave a Comment »

9/16/09 Comment on Lauren Hinkley’s Blog

Posted by normawoods on September 16, 2009

http://kristenarnwine.wordpress.com/2009/09/16/i-%e2%99%a5-ny/#comment-13

Posted in 1 | Leave a Comment »

9/16/09 Is Wal-mart the Cookie Monster?

Posted by normawoods on September 16, 2009

Wal-mart has recently started carrying knock-off versions of two popular girl scout cookies, the thin mint and the tagalongs.  The imititation cookies were recently introduced at the  BlogHer conference in Chicago. As fate would have it, that probably wasn’t the best choice for premiering the “beta” cookies because now the controversy has spread like wildfire through social media blog sites – strong evidence of how powerful this medium has become for communicating in today’s society. In what appears to be a David versus Goliath, Girl Scout moms are using their blogs to protest the retail giant’s infringement on the Girl Scout’s cookie sales that are only held once a year. Of course, the other side of the fence defends free enterprise and sees nothing wrong with Wal-Mart earning a few more dollars.  Even though most folks will remain loyal in their support of buying cookies from the Girl Scouts, it does make one stop and wonder why Wal-Mart would want to impede on this non-profit organization’s primary fundraiser if it claims to be such a good corporate citizen.  Isn’t it enough that they have closed down nearly every “mom and pop” business in the small towns where they have stores?  At what cost is Wal-Mart’s value really worth when they continue to gobble up everything in their path?  Despite their slick marketing efforts aimed at convincing us to “Save Money, Live Better” by shopping at Wal-Mart, their actions suggest that we need to be very concerned…after all, a Cookie Monster appears to be on the loose.

Several articles can be read in detail at the following links:

http://www.cnbc.com/id/32330660

http://www.thebigmoney.com/blogs/daily-bread/2009/08/07/wal-mart-knocks-girl-scout-cookies-so

Posted in 1 | 3 Comments »

9/11/09 Comment on Amanda Lee’s blog

Posted by normawoods on September 11, 2009

http://amandavlee.wordpress.com/2009/09/09/h1n1-influenza-swine-flu-epidemic-make-sure-to-be-safe/#comment-2

Posted in 1 | Leave a Comment »

9/11/09 Girl Scouts Aid Homeland Security

Posted by normawoods on September 11, 2009

As we pause today and remember those who perished in the 9/11 catastrophe in 2001, this recently posted article regarding my client, the Girl Scouts, is timely.  Home Land Security, the agency formed after 9/11, has entered into an agreement with the Girl Scouts organization to assist with emergency preparedness.  Not only will this endeavor help our communities in times of need, it will provide an opportunity for these young women to learn valuable life-skills that will carry over to all areas of their life.  The government has actly wisely to create this collaborative community service effort that will benefit so many people. Way to go, Girl Scouts! 

The entire article can be read at the following link:

http://www.bizjournals.com/phoenix/stories/2009/09/07/daily33.html

Posted in 1 | 4 Comments »

9/2/09 Comment on Mackenzie’s blog

Posted by normawoods on September 2, 2009

http://mackenzieleighstratton.wordpress.com/2009/09/01/tight-budgets-leads-to-fewer-options-for-college/#comment-2

Posted in Postings | Leave a Comment »

9/2/09 – Public Relations Client

Posted by normawoods on September 2, 2009

I will be working with the local Girl Scout troop in Swainsboro, Georgia.  This group has been inactive in our community for several years, but they are finally experiencing a resurgence of interest.  Any girl in kindergarten through twelfth grade is eligible to participate. They are seeking more scout leaders, if anyone is interested!  Volunteers are a critical part of this organization, especially as they rebuild the program.  I will be assisting them with their public relations communication efforts to increase membership, attract volunteers and publicize fundraising events and troop activities.  Although Girl Scouts was founded in Savannah, Georgia, it is now a world-wide organization with 3.4 millons members in 96 different countries. Go girls!

Posted in Postings | 2 Comments »

Greetings!

Posted by normawoods on August 20, 2009

Greetings!  I am Norma Sumner Woods, a Public Relations practitioner.  I hope to use this blog in conjunction with Lisa Muller’s PR Writing class as a means of practicing and enhancing my communication skills in this ever-growing internet medium called “blogging.”   

As I have learned through the years, communication is collaborative, not competitive, so hopefully, I will  receive meaningful feedback from other bloggers!

I am looking forward to the experience!

NSW

Posted in Postings | Leave a Comment »